To a publicist, knowing your media before your pitch it is a no-brainer. As someone trying to get publicity yourself, make sure you take that professionalism to your own level: watch or listen to the show you’re hoping to pitch. Producers of the show will be able to tell whether or not you’re familiar with their show. If you don’t know them well enough to pitch effectively, why would they want you on their air?

So, take the time to watch several full-length shows to get a feel of things. Understanding your target media will allow you to angle your pitch appropriately and get on the shows of your choice.

For other tips on pitching to a morning talk shows, check out How to Get Booked On Morning TV Talk Shows