Imagine if you could get Time magazine, CBS News, and USA Today to run stories about your product (or service) - including your Web address and phone number - all without paying one thin dime for advertising space.
Imagine no more! Every day of the year, publicists from Portland to Pensacola are getting newspapers, magazines, radio and TV stations, cablecasters and Web sites to feature their products.
The key seems simple: provide journalists with newsworthy information about your product, and they'll be eager to give you coverage. And that can mean thousands of dollars worth of page space or airtime.
The key to Free product publicity is that one word: "newsworthy." This means your information has to be of interest to the journalists readers, listeners, or viewers. For great tips and advice on how to ensure your work is newsworthy see David R. Yale's report "How To Get Free Publicity For Your Products"