No-No's of Websites

Tags: website, media, press, media_room, online_media, online_media_room, website_mistakes
Here are some of the most egregious sins a web site can make that confuse, offend and generally turn off visitors, including the media:

Home pages with big, clunky photos that cause sites to load too slowly.

"Wallpaper" backgrounds usually made up of the company's logo repeated in row after row. Then type is slapped on top of it. It's like reading print on top of wallpaper, and often it's illegible.

Hard-to-find addresses, phone and fax numbers and e-mail addresses. I once found a web site for a public relations company that had the phone number buried three layers into the site. Don't hide this information under a "Contact Us" key either. Post it right out there on the home page, or on every page of the site.

Information that makes the site look outdated. For example, the phrase "We can deliver in time for Christmas!" shouldn't appear at the site in February.
For more examples of things you shouldn't do online see Special Report #22 "How to Create an Online Media Room and Keep the Media Coming Back"

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