You want to make sure you’re not burning or yelling at your reader when your’re writing online articles. You have to be careful. There is nothing wrong if you wanted to capitalize your subhead, but as most of you know, if you’re writing in a lot of caps online, it means that you’re screaming.

So instead of using all caps in your subheadings, use initial caps—the first word is capped, the rest of the word is lower case. In between your subheads, on one end, put “—,” and other end of it, at the end of your subhead, put “—”

Now you never have to worry about losing your formatting, and you’re being nice to your reader who is quickly going through and easily following your change in thought.

For a more in depth look at how online headlines and subheads differ from standard print, check out How to Submit Online Articles That Pull Traffic to Your Website.