It’s always better to send a pitch letter than a standardized press release. However, that’s not always going to be possible because sometimes there are just too many media outlets that you want to contact. The best pitch letters are customized to the particular media outlet that you’re trying to get into.

Your pitch letter should be long enough to give the recipient enough information that they understand what your publicity angle is. You don’t have to tell the whole story. If they want to know more, then you will tell them how to contact you.

In your letter, state right up front that you have a clear understanding of the types of stories that they’re looking for. You’ll impress the heck out of an editor or a reporter, simply because so many people pitch ideas that have absolutely nothing to do with what their publication covers.

Check out Secrets for Getting Through to the Media Online.