Should you send pitches or news releases? I don't believe in pitches. They just take up too much time, not to say that I'm wrong. Other people, I imagine, have used pitches successfully, but to me, that's duplicating effort. I already write, and my members write these killer press releases, far better than a pitch, and if you have to do your pitch on the phone, in person, wow, you'll be tying up time and money. I just want to write a killer press release, fax them out to my list that I've put together, and have this all take me 15 minutes, and then start getting people to call me immediately. And that's been going on now for 20 years with tremendous success.

There are many times when you might want to pitch a story idea instead of sending a news release-for example, when you want to customize the story idea for a particular media outlet, or when you are pitching only one or two media. One thing I can say though, and one thing I do teach my members is, in the beginning you may have a problem with the approval process. But when you show whoever's giving the approval that when you do things your way, the company is benefiting enormously, all of a sudden they start saying, "Geeze, Joan, you're doing a great job. You don't need my approval anymore. Just get these things out. We need more press coverage." So that could help you out. For more fantastic tips on how to write great press releases, read How to Write a Killer Press Release That Stops Reporters in Their Tracks
http://101publicrelations.com/killer.html?utm_source=prideas&utm_content=killer_press_releases