How should you pitch a satellite tour to local stations? Then I wouldn't actually spend that much time pitching the local media, unless they're actually going to be there, because I think it's a lot of time and energy on your part that's not well spent, truthfully. I would focus in on where that person lives, and get him or her there. Or you can go in on a local level and say, "OK, listen. On this one day, we're going to have the feed. Will you pick it up? And here's why you should pick it up, and here's what's great about it." That would be the call I'd make.

I just really would stay focused on why would a local television station.if he's not going to be a live studio guest, my guess is they'll only pick it up as a broader interest story, and that that's really the storyline you have to stay with. For more publicity and follow-up tips, read ""Failproof Ways to Follow Up After Sending a News Release or Pitch Letter."
http://101publicrelations.com/failprooffollowup.html?utm_source=prideas&utm_content=fail-proof_follow-up