Pitching morning shows - how to handle the brush-off
So what do you do if you make a pitch to a Morning Show, and they give you the ambivalent "we'll get back to you?"
Although this can be frustrating, there are two things to remember: first, producers really are busy people, and they probably don't have time to make you a priority.
Expect that you'll need to be the one pressing them for an answer, because it shows you're dedicated enough to do your part.
Second, you should be pitching your idea early enough that you can afford to wait a week before you get a definite answer. If your pitch is tied to an extremely current event, of course you will need to follow up quickly. But for the majority of pitches, know that it will take time, and you will probably be the one initiating contact.
So, keep pushing them, as that's the only way you can hope to succeed!
For other tips on pitching to a morning talk shows, check out How to Get Booked On Morning TV Talk Shows
Comments
Research - who are you pitching to and who is the target market that you are aiming for.
It's great when you're pitching for placements, segments and the like but a good pitch is useless without adequate research being carried out.
Know your media and targets... it's crucial.
Posted by: Stuart Evans | January 26, 2006 04:33 PM
I believe the first objective is to build relationships with these Morning Shows. Secondly, it's important to make your subject seems important. I feel starting out with press releases and making others aware of your topic will increase your chances. If these shows feel that people want to know and hear more about the topic, they will be more likely to return your phone calls. I agree with you when you say producers are busy people. However, they will make time for something that is important. I think the main goal is to prove that your topic is important and that it will benefit the show. As far as making your pitch early, I do agree that PR practitioners should always be thinking ahead.
Posted by: Sherri | February 14, 2006 07:33 PM