One place that many people tend not to think about when trying to publish their stories is in columns. People tend to try to get in major sections of newspapers or journals and try to get big stories published but they do not think about columns.

Now that's a frequently overlooked place to get your messages across. Many times, columns that work well are those that position the leader of your organization as taking a leadership role or stand on a civic issue. So if there's an issue in your community that relates to business, and which someone in your organization is, or can, take a stand, that's a great opportunity.

You can find much more information about this in How to Use Business Journals to Tell Your Story.
http://101publicrelations.com/businessjournals.html?utm_source=prideas&utm_content=business_journals