Pitching talk show producers
Presenting an idea to a producer involves one very important thing: the pitch. Although difficult, landing the pitch is the best step you can take to getting booked, especially on a morning or early show.
Make sure you keep your wording simple, and try to keep it under 30 seconds in length. If you're a celebrity expert, or a famous author, drop your name right away. It gets the producer interested and listening. Also, if your subject is tied to current events, mentioning its relevance to your subject will help. Whatever you do, make sure you are quick and concise, because producers will immediately dislike your pitch if you cannot articulate it.
For all the skinny on how to get onto talk shows, read or listen to How to Get Booked On Morning TV Talk Shows

