Politically speaking
There is a catch-22 with politics in your profession. You want to avoid politics because of the polarizing effect that political issues have on the public. You certainly don't want to offend half the public and about half of us come down on either side of any debate. At the same time, you need to know what is going on in the world politically. To a large extent, he public pulse is driven by politics. So, as a public minded professional, your job is greatly determined by politics.
The best way to handle this catch-22 is by staying politically aware by becoming an avid consumer of political media. It doesn't matter which side you belong to. Find out about both sides and more importantly, find out what the public is saying about current issues. You will find that you cater your public comments to what you know about the political waters surrounding your topic.
