Position Paper
A position paper is a paper that is written by a person or a business.anyone that wants to take a position on a subject. If there are any controversial issues or anything, you can write a position paper to let the public know where you stand.
People like position papers because they like to know exactly where you stand. If there is a business that they trust, they want to know if the business will stand for good values when good values come into question.
Writing position papers can earn you expert status. This is very important in businesses that want people to trust them. If you have expert status then people may start to look at you as sort of an opinion leader. They would see you as someone whose opinion they could trust and respect.
If you had expert status then people would trust you because they would know that you are someone who knows what they are talking about. It is not as if a professional golfer is trying to write a paper on trimming trees. That you could not trust. But it is as if a professional golfer were writing a paper on golfing. People would read it.
If you watch important news stories and keep up with current events you can write position papers that would convince the public where you stand. If they felt that you were standing with them then they would be more inclined to buy your products.
If they felt you were against them they would not want to buy your products. It is like restaurants. If people feel that they cannot trust the restaurant then they will not eat there. But if they fell they can, they will eat there all they want.
If people feel that they can trust you then they will want to buy your products. If they feel they cannot trust you then they will not buy your products and your publicity will go down. It is all a matter of trust really.
If the public can trust you they will want to be a part of you, if they cannot trust you they will not want to be a part of you. They have to be able to trust you that you will stand with them consistently and not waver back and forth.
Even if you are with them eighty percent of the time, they still cannot trust you completely because they never know for sure if you are going to stand with them or against them. There is always a question in their mind and if there is a question, there is no trust.
When a crisis comes they have to know where your position will be. They have to be sure that it is not going to be against them. Otherwise they will go to other businesses that they know they can trust one hundred percent.
Position papers can do all this. If you stand strong in your position and are consistent then people will trust you and view you as an expert. When a crisis comes, if you write a position paper that shows you are going to stand in a good place then people will want to be a part of your business no matter what.
Of course, if you have good products, there will probably always be people that will still give you business.but there will still be those people who do not like where you stand and will not want to be part of what you do. That is just the way it goes.
If you would like to read more about position papers you can go to the following links:
http://101publicrelations.com
http://www.publicrelationsideas.com
