One thing that you can do is combine business with pleasure by planning an event for a charity that you like. This is actually quite similar to how politicians work, except for the fact you are trying to draw in customers so you most likely won't be charging each person an amount to enter. A great thing to do is to do a donation type of event. A really popular charity is Toys for Tots and many stores will offer their customers an incentive for donating to Toys for Tots at their store rather than somewhere else. By doing this you are going to meet lots of new people and can get a chance to promote your business which can bring you more customers. At the same time you are able to prove your leadership skills which can cause people to have more confidence in your company, which can lead to word of mouth referrals.