Being involved in the public relations field you need to be aware of how important profiling is and you will need to convey this to your clients. In marketing and press releases profiling is very important because it allows you to target your message to a certain group, which makes the press release that much easier to write because you are directing it towards certain people. Because of the way profiling is used it is actual a very important tool when it comes to marketing because it is used to reach certain target groups. Basically what this means is that through the use of profiling your company can reach their target group of people that they want to sell. How this works is that through profiling you can help your clients because you can find out where people shop, what they shop for, the ages of people who shop in a certain location, and any other kind of information that they can gather.