To be in the public relations industry you are going to need to take advantage of some of the newer technology to help get your clients name and image out to the public, one of the newest things you can do is video casting. Video casting can help increase your sales because it allows you to connect on a personal level with your customers. When you make a video cast you are using making a physical connection with your customers with your voice and your expressions. Another way it can help your business is that it is very cost effective. Creating a video cast and then promoting it on your website is a lot cheaper then paying for television, cable and radio broadcasts. Video pod casts on websites can also be accessed anytime a customer wishes, where other types of broadcast are only run at certain times. Video casts can be continuously updated or changed completely relatively easy. This means you can create numerous videos and update your page as often as you wish.