One of the major aspects to public relations is marketing. And as most of you know a major part of marketing is ads. When you are writing your ads there are some important aspects that you will need to think about. Some of those things are the wording, graphics, arrangement of the wording and graphics, how your audience will interpret the ads, their placement, etc. The reason for this is that poorly done ads can hurt you worse than not having ads at all. One thing that you need to know is that a common mistake among inexperienced ad writers is that they write the ad to themselves, rather than to their current and potential customers. Your ads should clearly state the benefits to your customers so what you want to do is clearly state the ads in terms that the customer will value, for example, easy access, low cost, easy to use, reliability, etc. Your ads should answer the customer's question: "What's in it for me?"