Since one of your jobs in public relations is to create ads that help create a public image for your clients' one thing that you are going to need to think about is where to place these ads. You can place ads on websites that your target customers frequently visit. This would involve buying ad space from other people who have designed websites that your target customers would visit. But before you can even get this far you will have to figure out who your target customers are. If you are looking to target young adults for your target customers a great place to purchase ad space is from websites such as MySpace or dating websites. By placing ads on websites that your target customers visit frequently you are increasing the exposure of your company and you are increasing your chances that your target customers will click on your ad and visit your website.