Preparation for a News Release
When preparing for a news release, it is best to do some homework first:
Identify media outlets that need the information you are sending. If you are not familiar with the publication or broadcast outlet, call and ask if they would be interested in what you are writing about.
It’s better to send your news releases to fewer quality contacts who are really interested than to paper the landscape with news releases that end up in the wastebasket.
Find out the name of the person to whom you should send the news release. This saves time later if you must follow up with a phone call.
Find out more at 52 Tips for Kick-Butt News Releases.
