Preparing to be a guest on talk shows
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When you go on a radio talk show, don't just go into it with nothing, and think you will be fine. Be prepared with:

The ability to talk in short sentences. Radio is not the time for long-winded explanations. You must learn to answer the host's questions quickly. Drone on, and the host will cut you off, which will make it sound as though he or she isn't very interested in what you're saying.

A willingness to give free advice instead of constantly hyping your book or product. If your interview is great, your book will sell itself with a little help from the host, who might need to be reminded to tell listeners about your toll-free number to order. Hosts hate it when guests constantly refer to the fact that they're selling something. Listeners hate it when hosts ask an author a question and the author replies, "I guess you'll just have to read the book to find out."

To learn more great tips on how to be prepared for and about getting on a radio talk show see Special Report 28 "How to Get Booked on Radio Talk Shows, Give a Great Interview and Get Invited Back"