Press kits
The majority of companies, corporations, and organizations prepare and offer press kits. A press kit, sometimes referred to as a media kit in the business sector, is a packet of promotional material pertaining to a person, company, organization, or band, that is distributed to the media for promotional uses.
Press kits are usually prepared by a company's or other entity's public relations specialist or publicist. The release of a press kit may coincide with a new product or event. For example, Kennedy Space Center offers press kits before the launch of a new space shuttle. They may also be prepared for a trade show, company merger, or news conference. Many companies, organizations, bands, authors, or other persons or groups prepare press kits as a manner of routine, so the media may always have access to promotional material. This is very useful if a magazine, newspaper, or other media decides to feature an article or story on a particular company or group.
Usually, a press kit, or media kit, may include the following:
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