Following up your news releases is an important part of getting them published, but you want to go about it the right way. You can’t be a pest or you won’t get what you want. Do the following:

Never follow up with a phone call to ask, “Did you get my news release?” or “Do you know when it will be printed?” or “Can you send me a copy once it’s printed?” The media receive dozens of these annoying calls each day and don’t have time to check. Keep calling and asking these dumb questions and you will soon be branded as a pest.

If you absolutely must follow up, a better approach is to call the person to whom you sent the release, and ask if there’s any other information they need.

Post recent news releases at your web site.

For more tips on following up, and on writing a great news release see Special Report #12 “52 Tips for Kick-Butt Press Releases (and Bonehead Mistakes to Avoid)”