What's the format for the body of a press release? In Section Number One, tell your whole story in two or three sentences. That's all you get. Two or three sentences, because the reporter just wants to read that first section and say, "What's this about?" They don't want to have keep reading. I can tell you the history of the Revolutionary War in two sentences, "We fought the British. They lost." That's the whole Revolutionary War. Everything else is just detail. So if I can tell you the history of the Revolutionary
War in two sentences, you can tell me your story in two sentences. Now we're done with section one.

In Section Number Two, quote yourself, put a quotation there. And the quote should come from you, by the way, not anybody else, and put your credentials. Who are you? Who are you to this person? Why should you be telling me about this topic? What is your background? A brief credential.

Section Number Three: What do you want to happen because the reporter got this press release? Do you want somebody to go to your bake sale? Do you want somebody to get a free report? Do you want somebody to call you? What do you want to happen? That's section number three.

One huge warning now-probably the Number One reason press releases are thrown out is that they violate this rule. And that rule is "Never single space the entire body copy." Never. I will guarantee your press release will be thrown out regardless of how
good your story is.

For more fantastic tips on how to write great press releases, read How to Write a Killer Press Release That Stops Reporters in Their Tracks
http://101publicrelations.com/killer.html?utm_source=prideas&utm_content=killer_press_releases