Press Release Service
A press release service is a company separate from your own whom you will submit your press release to and is then responsible to see that they are distributed to the media. Press release should be important to companies because they are the greatest way to establish credibility with the media and the public in general.
Press releases will win hands down every time over advertising the company itself, or the company's new product. Most consumers are so well scripted in advertising that they know of the hype that goes into making a company look good. Because of this they are less likely to believe the hype and discredit is as an overblown production of a simple product. However, unlike advertising, press releases when picked up are reported by journalist, broadcasters, and members of the press that have nothing to do with the company outside of having used their product. For this reason consumers are more likely to listen (and hopefully eventually buy) from an outside source.
When sending a press release to a press release service you will want to make sure your press release is well written. Your press release service is responsible only for making sure your press release gets into interested hands, and not for making sure it presents your company or product at its best.
To write a good press release you will need to keep it short and simple. Keep your release to one to two pages and no more. Talk only about your subject, and present your objective in sending this release. Do not add in the hype and such of advertising. Your readers will be able to see through this and will not be interested in a company that has to add a lot of hoop-la to their products to get someone to try the product out. Keep it simple and to the point.
Once you have a well written press release you do have to choose your press release service that you are going to go with. You will want to check into that press release services past and see how credible that are with cliental they have worked with in the past. If possible get references you can call.
You will also want to speak to media that your press release service does business with regularly. Does the media consider them a credible source of information or do they bother the media constantly with phone calls and nonsense press releases that do not need to be reported? It will be important for you to answer these questions when hiring a service because you don't want the credibility of your company to be slandered because the press release service you have hired is looked down upon.
The best source of finding multiple press release services to choose from is online. Online is going to provide you with hundreds of services nationwide. These sites will allow you to quickly see prices and even in some instances referrals of companies the service has worked with in the past. You will be able to look at the plans that they offer, whether a per release fee, or a yearly fee, and decide before actually talking to someone which will work best for you.
Finding a press release service on line can take time as you will have to weed through dozens of sites, but in the end you should end up with the best selection possible and be able to narrow it down to just a few that you will need to call to get references from.
Hiring a press release service is a great idea for any company that is up and coming. By actually using the service and getting outside sources to report on your company and it's products or productivity, then you will gain much more credibility for your company than you would through advertising alone.
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