In the PR industry one of the most important things that you are going to need to do is to help your clients create the right public image So one of the first things that you are going to need to think about when it comes to creating a product image is the name of the product that your client is selling. There is no magic formula that you can follow when deciding on what to call your product, but you do want to think carefully about what you are going to name your product because you are going to want to make sure that the name is relevant to the product or company that you are creating. Having the right name for the product is a great way to create a good product image. The reason for this is that when people think about your company's image they are automatically going to think about the name or names of your company's products that go along with that image.