Products require publicity too, so do it right with these:

If yours is a commodity product, identify product benefits your competitors have ignored.

Shoot your product both with and without people.

Make sure you get to see the models for your photo shoot in person before you make your choice.

Always ask your photographer how long a photo shoot will take.

Use simple, neutral backgrounds like grey and off-white for your product shots.

If you make or sell luxury products, like boats, houses or cars, offer to lend them to photo editors at magazines.

Send your photos by first-class mail, messenger, or overnight courier and pack them in sturdy envelopes with stiff cardboard to protect it.

Make sure you have a clear understanding with editors about exclusivity for photos.
For even more great product publicity tips and advice see David R. Yale's report "How To Get Free Publicity For Your Products"