As a PR person the most important job that you have is keeping your clients public image good, basically this means that you are going to need to make sure that the public thinks highly of your client. But sometimes this can be hard to do because your client doesn't do what they are supposed to do. So one thing that you are going to want to do is to make sure that your clients live up to what they have promised their customers. But if you look at it another way you are going to have to live up to the promises that you have made them. You also need to think about what you have promised the customers as a business and make sure that you deliver on your end. Basically what this means is that you need to live up to your company's promise to the customer.