A great tip for pitching is to offer reporters other sources and contact information like names of other people who they can call or email and use as sources for the story you are pitching.

Why? Reporters are under increasing pressure to produce multi-source stories. An editor does not want to publish a story that gives background or commentary from one source. They want sources who can speak on both sides of a particular issue, and who can bring to the story a wide variety of expertise and different viewpoints.

When you provide multiple sources, you’ve suddenly made the reporter’s job easier and positioned yourself as a golden source.

Any time you can help the media do their jobs better, or do their jobs easier, they’re going to view you as a valuable source, and they’re going to come back to you again and again.

Remember to give out sources that are friends or colleagues – not people who are in a position to take away from your story and add to their own marketing ability.

Find out more helpful information at Secrets of Perfect Pitching to Reporters.