To receive the Platinum PR award from PR News you simply must be a public relations representative (or group) from a profit or not for profit organization that has represented a financial group, government group, corporation, publicity firms, public affairs firm, or practitioners.

You have to have entered the Platinum PR award contest to have been selected for a winner. Your work has to have begun between January first 2005 and December 31 2005. You work doesn't have to have been completed during this time.

There is an entry fee to be considered for the Platinum PR award, which is one hundred and thirty dollars per entry. Late entries (post marked after May 2nd) will also have to pay an additional one hundred and thirty dollars in late fees.

There are many categories a person in public relations can enter including: Analyst Relations, Annual Report, Application of Research & Measurement, Branding/Re-Branding Campaign, Cause-Related Marketing, Community Relations, Crisis Management, Email, Communications Employee Relations, Event Marketing, External Publication, Financial/Investor, Relations, Global PR Campaign, Internal Publication, Marketing Communications, Media Event, Media Relations, Midsize PR Firm of the Year.

There are many other awards persons working in public relations can apply for and be rewarded on a yearly basis, dependent on their success and performances. It may seem silly that one would have to apply to receive an award. Imagine if the Academy Awards were run off the same principle. Would the Academy awards be as widely watched and anticipated if you knew the contestants were not judged off of their performances, but rather were selected from a select few who had paid enough to enter the contest? Most likely they would not be as popular.

Or can you imagine growing up in high school winning an award for academia, artistic achievements, or sports merits that you first had to pay to win? Award ceremonies would mean much less in the case as it would probably be the children's parents who could afford to enter their kids into every contest, whose children won. How would it look if applying for scholarships that were awarded upon who could pay to enter the most scholarship categories? This would probably make the word, "scholarship," have a much different meaning.

Now these are extreme examples, and are unlikely to happen, but some may wonder what the difference is between these award ceremonies and those of public relations. Well, public relations is more of a competition. Just as some community and other sports groups require a fee to enter, so that they may stay in existence at all, so does the public relations world of awards.

Having won an award in public relations though does not mean you paid the most money. It will be widely recognized and will help to push your career forward as you seek out additional cliental and contacts. In the instance of paying for this award, you are only helping to keep the competition going so that you and others like you can add credence to their name based on their performance.

For more information on Public Relations Awards please see:
http://www.publicrelationsideas.com/

http://101publicrelations.com/