Many people tend to think that the only people who need public relations people is the rich and the famous or those huge companies. The reason that they think this is because so many times those are the ones you hear about using the public relations firms because they have run into something they can't handle and they need somebody to a spin on it to make it look better. For example, a oil company who has recently had an oil spill hires a PR firm to talk about how they are helping to clean the animals and coast that was affected by it or a famous movie star who was pulled over for their tenth drunk driving arrest hires a PR firm to handle all aspects of the media. Now that you see kind of what a PR person does you can better understand that sometimes everybody needs a little PR, just so we can get others to think like us.