Write, post, and do, these are some great ways to market yourself and your business and get the publicity you need and want. So start out right.
Post E-zines at Your Web Site

If you publish an e-zine, post it at your web site. If you can afford it, add a function that allows visitors to search your e-zines by topic.

Pro Bono Work

Do pro bono work in your community. Choosing the right high-profile groups can put you in touch with high-level decision-makers who might hire you to do consulting projects for them.

White Papers

Write a White Paper that focuses on a topic related to your consulting work. Include new insights. Load it with statistics. Make it comprehensive or perhaps controversial. Be objective. Interview industry leaders about the topic and include them in the report.

Write a Book

A book can help your credibility skyrocket, even if it is self-published. Three excellent web sites for self-publishers are the Small Publishers Association of North America at http://www.span.org, book marketing guru John Kremer's site at http://www.bookmarket.com and Dan Poynter's site at http://parapublishing.com. All three have excellent free e-zines you should subscribe to if you are considering writing a book.

For more great publicity and marketing tips see Special Report #23 "Profitable Publicity Tips to Jump-Start Your Consulting Business"