- Alongside articles or press releases. Publications are visual entities, so naturally photographs are welcomed. A photograph can also help put the company or event in the limelight more than an article, as readers may be more likely to stop and read the article when it is accompanied by an attractive or eye-catching photograph.
- In media kits. A media kit includes a history of the company, key players, executives, accomplishments, and anything else that may set them apart from the competition. Photographs often accompany a media kit, be it photos of staff, an event, or a project completed.
- For artists. Many times, artists or anyone involved in performing will have publicity photos of themselves.
- On websites. Graphics and photographs on websites are an excellent tool for providing visuals, same as with printed publications.

Where Do Publicity Photos Come From?
A publicity photo can either be taken by someone in attendance for an event or by a professional photographer. A professional photographer is a more expensive option, but in most cases can provide a more quality photograph than an amateur. Better equipment and expertise, as well as a knowledge of what media looks for, are all pros to hiring a photographer.

Publicity Photo Tips
In order to increase a publicity photo's chances of being published with an article, the following should be adhered to:
- Publicity photos involving people (headshots of executives or performers) should be above the shoulders, preferably looking directly into the camera.
- Companies should have both interior and exterior shots of their building or premises. They should be shot in favorable lighting with no glare. A professional would be best-suited for this job.
- Photos should be high-quality. All photos should be offered as digital, as the media are more likely to want a digital print. If prints are mailed, they should be correctly identified on a sticker on the back. Include location, name of company, names of people in the photos, date, and occasion.
- Avoid asking for photographers to take picture of staged events such as ribbon-cuttings or awards ceremonies as the media are more likely to pass on these.
- Be creative but not too "artsy." While unique photographs that tell a story themselves have a better chance of making it in, but bizarre or photographs that are considered "artsy" due to odd angles, etc. will most likely not be published.
- In the case of an event that may not warrant a story, it's not a bad idea to contact the photo editor of a publication and let him or her know of the event. That way, a photographer can be sent to cover the event.
- When posting photographs on a website, make sure they are not too large as they can slow the website down.

For more information about public relations and related topics, visit the following websites:
http://101publicrelations.com
www.publicrelationsideas.com