Publicity tips for fashion companies
There is a way to create free publicity to sell your product. It is important to create an image of your expertise. One of the first things to do would be to send out news releases about your industry. Let them know about awards you have won, contests you are holding and speaking engagements you have coming up in the near future.
Go into the speaking circuit. Look for community groups and trade associations to speak about your fashion company. Take into account the age groups you are trying to attract. Consider their likes and dislikes. Make sure your information contains important information about the industry. Be creative! Sometimes the best publicity is word of mouth. As people talk about your fashion, interest will spread.
It is always important to have a web site; especially one that offers free advice and articles about you and your company.
Consider an electronic newsletter. It will help you sell your fashion line and opens you up to an international audience.
Let reporters know who you are as someone they can call on for information on the fashion industry. Be sure and call on them and ask them how you can be of help to them.
Your local cable TV company has a public access channel. There is no cost for the air time. You will have to pay a minimal amount to cover the cost of the rental of the camera equipment but this would be a perfect time for a fashion show. Possibly you could have TV personalities model your clothing lines.
Local newspapers and TV stations are always looking for interesting photos. Call on these people with your ideas and submit photos of your fashions to them.
Give free modeling and fashion classes through adult education programs or even at your own business establishment. Invite the media to attend this event.
Participate in online discussion groups. Reporters frequent these sites and could become very impressed with your business. Possibly they will call you for a story for them to write.
Learn the language of the reporter when you're trying to persuade a reporter to do a story about you. You'll get a lot more attention if you can speak the language of the newsroom. Throw in a couple of media phrases. Such as: a hot topic right now is fall fashion trends. Never use the word "publicity" when pitching a reporter. Always call it "coverage."
If you want to know the best way to approach the media, get advice directly from the editors, producers and journalists who choose the stories. Pitch story ideas about your business to the reporter who covers the retail part for your local business.
Local media are always looking for local experts to interview. Send them your credentials and they will keep you on file for the next time they need an expert in your field. Tie your story ideas to the holidays. Get on your local TV news. Who doesn't want a new wardrobe for the holidays? Try not to be disappointed because a reporter talked to your competitor about something, but didn't talk to you, you can probably get your turn by offering a follow up. Follow up is the key.
Without proper publicity, your hard work will not pay off. Plan carefully to get the results you need. Your message must be clear and understandable.
It is important to be patient. Understand how to dovetail your wants and needs to the media. Everything takes time and it will be worth it.
If at first you don't succeed, try again.
