Hire someone to sell your jewelry at swap meets and craft fairs. Sell your jewelry through a website which does all the work for you like creating pages, managing secure credit card transactions, etc. This too requires lots of jewelry.

You might want to have home shows; or you may have more success with selling by consignment.
Every venue is going to return what you put into it, and every person will have different experiences.

Even a superior product doesn't sell itself. Your customers need information about your product or service before they buy it. Capture the attention of potential customers. They must be educated about your product. A good way to do this would be to have displays in jewelry and department stores. Offer price incentives such as buy one get one free or even a half price sale.

Doing this will promote a positive image, and generate publicity with the intent of increasing sales. To increase sales, you need to decide the best way to build a relationship with shoppers. If you are successful, then sales should follow. If a retail store has a fashion show, your jewelry might be part of the outfit. Often times fashion buyers will also want to buy accessories.

You often hear advertisements such as If you love her, then you will buy her this elegant ring or bracelet. Consider the holidays. Whether it is Valentine's day, Mothers day or a Birthday, there is always a potential customer.

Advertising involves mass media, which ranges from TV and radio to the Internet, from magazines, to newspapers, even billboards along the road. Creating a Web site for your business can help you educate consumers. You can generate publicity through press releases, special events, newsletters and activities in your community.

Attractive window and interior displays and eye-catching exterior signs can lure shoppers to your store and will transform potential customers into the real thing. Jewelry is an expensive product. With these high-ticket items you will have to use more effort to convince customers to buy. Sales people must be personable. They do what the advertisements do. They are the ones to give information and to try and persuade the potential customer to make a purchase.

You must establish a promotional budget. Watch what your competitors spend and try to match them. You do this by monitoring their ads, promotions and special events they sponsor. This will give you a ball park estimate of what you will need to spend. It may take several months and lots of testing to uncover the most effective promotions for your company. You will have to reevaluate your budget and make adjustments periodically. For you to have success, you must have promotionals on a regular basis. You will often need to re-evaluate and change your promotions to for more effective vehicles and to adjust for growth.