Most Frequent Flyers read an in-flight magazine during every flight. And the average pass-along rate for in-flight magazines is 5.5. Imagine what this can do to your publicity campaign if your needs are what the editors in this market are looking for.

Airlines serve very different geographic markets. Wants will differ from publication to publication. Many of the in-flight publications concentrate on a wide variety of general-interest topics such as technology, business, entertainment, beauty and fashion and travel and tourism.

You can get contacts, plus more information on why and how to get publicity in in-flight magazines by looking in Fly High with Publicity in the In-Flight

If you are a writer, and you are looking for publicity in magazines, it is a different story:
Publicity in magazines is a great option because magazines have a long shelf life. Even online publications often archive articles.

Write a cover letter with your magazine article. Describe your story in two paragraphs. Tell them why they should be interested in you. You must catch the editor's attention quickly. Make it short and catchy. It is important to get this part of your story right as it matters most. You want to catch the editor's eye quickly as they have hundreds of articles passing over their desks every week. You want to stand out from the crowd. Make your introduction short then move on to expand the story.

Make it punchy, short and catchy. Invest your time in getting this part of your story right, it is the part that matters the most and the best way of doing this, apart from having some really good newsworthy story, is having a cracking good introduction.
Remember tell who or what, when and where in your intro. Keep it short, then move on to expand on the story in the middle section.

Write about your product or invention. Tailor it to the type of magazine you want to write for. Will it be for general interest or to special interests groups. This can be sent to several magazines but write each to a specific audience. Include photos so the magazine editor can see what your work is like. Don't send color photos as they are sometimes hard to reproduce. It is best to send color slides or transparencies. Black and white glossies work just as well. Give them your best pictures as that is what they will use. Also include a black and white picture of yourself. Label each item with a description and send one to several magazines for their files. Be sure to include your name and a credit line for the photographer.

Send copies of articles you have already won and make sure to include the name and date. Make sure the publication name and date appear on your photocopy. Once you have written your article and sent it out, be sure to follow up. Call the magazine editor. Ask him if he has the story. Ask them if they are interested in the story. Convince them that the story is of interest to their readers and sell yourself. Go over the key points of the story with him. Doing this is not being pushy, it is part of the process. They expect it. Don't be nervous about it, stay relaxed and smile as you talk and your confidence will be portrayed.