A great way to make more money as a professional speaker, is to not just publicize yourself, but also your products. This will mean higher attendance, as well as higher sales. So how do you do it?

Submit books and products to the new product review section of newspapers, magazines and trade publications.
Rather than trying to get a feature story on your new product, try instead for publicity about the topic. If you can offer advice, background or commentary on a particular topic, the media will be more inclined to cover you and perhaps mention the product.

Consider writing a tips booklet about your area of expertise. Then send the booklet to editors and invite them to excerpt tips. Include ordering information. Visit http://www.tipsbooklets.com.

For more ideas on how to publicize your products and make more money see Special Report #21 "67 Clever Publicity Tips for Professional Speakers and Trainers."