As it can be difficult to get booked to speak as a public speaker, when you do, there are some things you can do to make a lasting impression, and get asked back. For one, offer to help publicize your programs every time you book a speaking engagement. That includes mailing news releases to local media, being available for radio interviews and letting local reporters know about your program, in case they want to attend. Meeting planners will appreciate this thoughtful gesture.

Every time you speak before a group, offer to submit a short summary of your presentation for the group's newsletter. Don't forget to send your photo. It gets you in front of those you just spoke to as well as those who missed you the first time around. Many groups also send their newsletters to the media. Be sure the last paragraph tells people what you do and how to get in touch with you. Include your URL.

For other great ideas on promoting yourself and your product as a public speaker see Special Report #21 “67 Clever Publicity Tips for Professional Speakers and Trainers.”