What's the best time to begin publicizing an event? I think you should start publicizing an event as soon as you know that it's going to occur. As long as you have all of the pertinent information, the major details-for example, the date and the time and the location and the purpose of the event. This might even be a year out or 10 months out, and this can be done with just a short little news release. After that, you can keep sending news releases about things such as the names of any committee chairs that you have chosen, any major sponsors you've lined up for the event, any special entertainers or speakers that you've booked, any new things that will be featured this year, and things like that. Don't try to cram all of this information into one release.

You can send a series of news releases, say every several weeks, that concentrate on a different aspect of your event. And keep sending these news releases as long as there's something newsworthy to report. . For events, ask yourself this question, "Would people who are coming to the event want to know about this information?" If there's a doubt in your mind as to whether or not they'd want to know about it, go ahead and send the release anyway because the media outlet is going to make a decision as to whether or not to run the release, and you stand a better chance of getting these releases printed at lower-level publications like weeklies and some of the special niche-oriented publications.

For more great information and tips on how to create media buzz for your event, read "How to Create Media Buzz When Promoting Your Special Event."