Whether you're telling readers how to grow gargantuan tomatoes or how to stay out of trouble with the IRS, "how to" articles are an excellent way to call attention to your talents and establish yourself as an expert. They give you dozens of column inches that you might not be able to afford if you had to pay for an ad. They draw traffic to your web site. And if your articles are compelling and convincing, they can lead to thousands of dollars in sales for your products or services. The bigger and more prestigious the publication, the greater your credibility.

If you can't write, or don't have the time, you can always hire a ghost-writer to create the articles for you.

This is easy. Name the three biggest problems your audience faces. You've just come up with three ideas for three different articles. Be sure the topics tie into a service you provide or a product you sell.

Once you've chosen a topic, it's time to select a title. For great ideas for titles, and eye catching articles see Special Report #6 "How to Write "How To" Articles That Position You as an EXPERT"