Quizzes are frequently used in print media such as magazines and newspapers. All types of interest magazines feature a quiz in each issue, particularly women's interest magazines. Newspapers also print quizzes, which can be excellent space fillers.

Quizzes in Public Relations
In terms of public relations, quizzes can be effectively utilized to increase company exposure. Quizzes are useful public relations tools because:

- They can be easily formatted to fit allotted space in print media;
- Their popularity does not wane;
- They encourage and invite reader participation;
- They provide a unique form of advertising;
- They liven up advertisements;

Quizzes, by their very nature, engage readers and encourage participation, which in turn, can encourage participation and increase company or organization exposure. Quizzes effectively attract and hold attention, and can be used in conjunction with any type of company.

Companies and organizations can easily include quizzes in their own advertising. Magazine, newspaper, billboards, and sometimes even a product are all plausible venues for quiz placement. In-flight magazines are excellent locations for quizzes, highly read by captive audiences looking for diversions. The internet is also an excellent setting for a quiz or quizzes. Company or organization websites frequently feature quizzes, which engage visitors and can encourage participants to view products or services from the particular company or organization favorably. Quizzes can also encourage readers to purchase a product.

The following are examples of quiz theme and corporation type pairings. These quiz titles do not have to be used, but show the type of quizzes corporations could consider utilizing:

-Pharmaceutical or health and well-being related companies and organizations:
-- "Are you depressed?"
-- "Is it an Allergy or a Cold?"
-- "Do you have a sleep disorder?"
-- "How much do you know about breast cancer?"
-- Additional quizzes may be "test your knowledge" quizzes, satisfaction quizzes, mind or thinking quizzes, or humorous quizzes formulated for the type of company or organization.

- Fashion, beauty, and relationship related companies, organizations, or professionals:
-- "What's your hair color personality?"
-- "Does your beauty routine need a makeover?"
-- "How healthy is your hair?"
-- "Is it friendship or love?"
-- Additional quizzes may be "test your knowledge" quizzes, satisfaction quizzes, or humorous quizzes formulated for the type of company or organization.

- Food related companies, organizations, or professionals:
-- "What smoothie type are you?"
-- "Are you Trans fat savvy?"
-- "Test your food safety I.Q."
-- "Are you a fast food junkie?"
-- Additional quizzes may be "test your knowledge" quizzes, satisfaction quizzes, or humorous quizzes formulated for the type of company or organization.

- Service related companies, organizations, or professionals:
-- "Does your dog need obedience training?"
-- "How much do you know about financial planning?"
-- "Are you ready to work from home?"
-- "Do you have hard water?"
-- Additional quizzes may be "test your knowledge" quizzes, satisfaction quizzes, mind or thinking quizzes, or humorous quizzes formulated for the type of company or organization.

Quizzes are suitable for all types of companies and organizations, and can reflect serious, playful, humorous, or urgent moods.

Links:

http://www.101publicrelations.com/blog/using_quizzes_in_pr_000273.html

http://101publicrelations.com/blog/using_quizzes_to_build_publicity_000011.html

http://101publicrelations.com/briefs-fillers-quizzes.html

http://www.ivillage.com/archive/0,,17-3,00.html

http://www.publicrelationsideas.com/write_briefs_to_get_more_stories_into_print_000010.html