Should you always have a quote in your press release? No. It's not always necessary. In fact, in section number two-and this is a little bit of an advanced tip-in section number two, I will either put a quote, or I will use what I call my "media torture technique." I will put some bullets in there and then a really tantalizing phrase. For example, I wrote a book on dating and relationships called How to find the Love of Your Life in 90 Days or Less, and one of my bullet points is, "The worst place to go on a first date, go here and you'll probably never get a second date." Well, what does everybody on this line want to know right now? Where's that place? So that's media torture. And the media people love that kind of stuff. They have to call to find out the answer. But again, if you're just doing a bake sale, or a shop opening, no you don't have to put in a quote at all. For more fantastic tips on how to write great press releases, read How to Write a Killer Press Release That Stops Reporters in Their Tracks
http://101publicrelations.com/killer.html?utm_source=prideas&utm_content=killer_press_releases