Reasons for a News Release
There are two key reasons to send a news release.
First, you can announce routine information such as a promotion or a special event.
Second, you can attract the media’s attention and give them enough information about a story—results of a new study or a new product your company is introducing—so that they call you for an interview. That means you are under no obligation to include all the facts of a story in your release. If the media are interested, they will call. Your job is to catch their attention.
For great ideas about news releases, check out 52 Tips for Kick-Butt News Releases.
