Recycling publicity is like rolling a snowball downhill and watching it get bigger and bigger.
Here is a great way you can recycle publicity:
Recycle at Your Web Site
 Post timely news releases.
 Post articles that have been written by and about you in other publications.
 Include a list of all media appearances. Reporters sometimes visit a person's web site to learn more about them before committing to write a story. If they see that you have been featured in many media, that will give you instant credibility.
If you have an outstanding web site, send an e-mail to publications like USA Today that "review" websites and ask them to take a look.

For more great recycling ideas see Special Report # 13 "How to Recycle Your Publicity (for Serious Publicity Hounds Only)"