If You're Doing Broadcast Interviews you can reward yourself with tons of free publicity by recycling and reusing the interview.

 When you do a radio or TV interview, ask the host or producer off the air, "Who else do you know who might be interested in having me as a guest?" Media people often have valuable contacts in other markets.
 Several days before you appear on a radio show, send a postcard to bookstores, clients, newspaper or magazine reporters, or anyone else who you want to listen to the show. Tell them the time, date and where to find the show on the dial.
 Tape the talk show. Give copies of the tape to print reporters who you want to write about you, and slip a copy of the cassette inside your media kit.
For more tips for getting the most out of your broadcast interviews, see Special Report # 13 "How to Recycle Your Publicity (for Serious Publicity Hounds Only)"