This article is about recycling publicity. Everybody needs publicity, from the highest-paid Hollywood actor to the most famous NFL star to the greatest TV chef. You need publicity too, whether you are a member of a top national law firm, you run a medical research company, or if you own a small business, run your own small, local accounting firm, or if you're starting up a business. Publicity is what gets you customers and helps you keep customers once they come to you. Publicity is necessary for people who don't have glamorous jobs, like computer salespeople and engineers, and for people who work high-energy, high-profile jobs.

There are lots of different ways that you can get publicity and work on having good public relations. Of course, you could always hire an expensive public relations specialist, or publicist. Then you can sit down and come up with a pricey publicity campaign. This publicity campaign could make use of billboards, high-priced ads in the local paper, glossy ads in widely circulating magazines, and well-produced TV ads that air at the top hours during Lost and 24. But unless you're a large, national or international company, chances are that you just don't have the spare change necessary to launch a definitely pricey publicity campaign. You'd rather fix your copier first, instead.

Fortunately, there are lots of free ways for you to get that publicity that you want and need. A lot of these free publicity methods involve the local news media. When it comes to free publicity, the local news media is your best friend. Local newspapers are always looking for articles. Why shouldn't those articles be about you? Local radio news shows need people to air shows about and they need people to interview. Those interviews don't just pop out of thin air. They should be interviewing you. Local TV news shows need to run shows about people in the community. Those shows should be about you. All of these news media outlets also need experts to comment on local, national, and international events and stories. That expert should be you. There are tips listed at the bottom of this article for how to get on those radio and TV shows and how to have articles run about you. But this article is about what you can and need to do after you get all of that free publicity.