Public Relations Tips: Results

Many times PR people claim that they work they do can not be accurately measured because PR work only produces intangible results, which means you are not going to be able to see or measure any of benefits that your PR campaign has had. But the truth of the matter is that these people are just being irresponsible and are not claiming any kind of responsibility for their work. Many times you will see this answer come up when the group meets to discuss how things are going or if the company has not seen any kind of an improvement in their bottom line. What usually happens is that the PR people claim that you can't really measure what they are doing because the market share is always shifting so you can't accurately measure it. But you can take one guess that even if you are not seeing the results that you want to be seeing these people still want to get paid.

Posted by DK at 07:07 AM | Permalink | Comments (0)

Many people tend to think that the only people who need public relations people is the rich and the famous or those huge companies. The reason that they think this is because so many times those are the ones you hear about using the public relations firms because they have run into something they can't handle and they need somebody to a spin on it to make it look better. For example, a oil company who has recently had an oil spill hires a PR firm to talk about how they are helping to clean the animals and coast that was affected by it or a famous movie star who was pulled over for their tenth drunk driving arrest hires a PR firm to handle all aspects of the media. Now that you see kind of what a PR person does you can better understand that sometimes everybody needs a little PR, just so we can get others to think like us.

Posted by DK at 07:05 AM | Permalink | Comments (0)

If you are using a PR firm that tells you that the results are intangible then you are going to need to find a new PR firm. The reason for this is that it is possible to get tangible results from your PR campaign. But something that you need to know is that it can be difficult to quantify results in a discipline based largely on shifting market share and awareness, but tangible effects on the bottom line are the hallmark of any well-planned, executed and tracked campaign. So before you decide to start and enact any kind of PR campaign you must make sure that everybody, and this means your board of directors and the PR firm that you are using, agree on what kind of tangible results you will be seeing with this PR campaign and how you are going to be able to measure those results or track the results.

Posted by DK at 07:08 AM | Permalink | Comments (0)