Right Way to Write
If you'd like to create a tip sheet, here are suggestions to help you along:
Limit the tips to one page.
Keep tips brief and use a punchy writing style.
Consider using alliteration in headlines. Example: "Six Secrets for Safer Skiing"
Use numbers in headlines whenever possible. There's something psychological and enticing about numbers.
Begin sentences with a verb. The first sentence of each tip should explain "what." The second sentence should explain "how" or "why."
Do not use tip sheets as blatant promotional tools. If you work in the public relations department at Ohio State University, for example, you wouldn't write a tip sheet called "Nine Reasons to Send Your Child to Ohio State University." The tips must provide value. A better tip sheet would be "8 Questions to Ask When Shopping for a University."
For more tips on how to write your tip sheets see Special Report # 16 "How to Write Tip Sheets That Catch the Media's Attention"

