How can you use search engines with your media kits? Definitely search engine optimize them. One of the things we do is, in the address itself we have key words that are important, that draws a lot of people there. We also have all the normal things you would do. We submit the press kit to the 150 relevant search engines or whatever That draws a lot of people and a lot of good, potential clients. In fact, we have our press kits link through to the person's regular website.

A lot of times we will have our clients tell us, "I got this many click-throughs to my consumer website from the press kit." So we know that the people reached it via a search engine. The easiest way to contact us is on the web. It's www.talion.com, and we have all of the pricing. Everything is right there, up front. It's all ala carte, so people just pick and choose what they feel makes sense to them. We also have some extensive free reports on the site. One of them is called "Top 10 Publicity Blunders," and it's just fun stuff.

For more information on search engines and other tips on how to create and use electronic media kits, read "Electronic Media Kits: How to Create Them, Deliver Them, and See Instant Results."