Should you contact reporters through email? Technology editors want the technology, but most of them are giving out what I call a "public" email address. They never even go to that email box. It just overloads and they ignore it. They have private email addresses, because think of the numbers here. If it's that easy for you to email 10,000 press releases to 10,000 reporters, it's that easy for everybody. So these reporters are finding they are just swamped getting thousands of emails a day. That makes it tough. That's why it's important to know which reporters want the email, and which would rather have the snail-mail, and which would rather have the faxes. For more fantastic tips on how to write great press releases, read How to Write a Killer Press Release That Stops Reporters in Their Tracks
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