A great way to use your PR is to show your support for local events. One tip is if your community has a local charity that they have each year makes sure that you get involved and go the extra mile to get your name recognized. For example if the community raises money for needy children around Christmas time you might want to go the extra step and do something where you take a couple of kids shopping or have them visit Santa who gives them lots of presents. This will help your community see that your company is not afraid to pitch in to make sure that other people are taken care of. This helps people to get the sense that you care about other which most people like when they are thinking about different companies so buy from. Another tip is to get your local news or newspaper involved so people can see what your company is about and sees how giving your company is.