Always submit your professional photo with an article, or send an electronic version. What? You don't have professional photo? Get one. For less than $75, you can have a good-quality black and white or color photo taken and about a dozen prints made. Order mostly wallet-size, but keep one or two 3-by-5 prints on hand just in case the media needs a larger photo. It's a good idea to have the photo taken in color, even if you only order black and white prints. If for some reason you need a color photo, you can always order them later.

On the back of your photo, include a label with your name, address and telephone number.

To learn more about what you can do to increase publicity and keep the editors coming back when writing articles see Special Report #6 "How to Write "How To" Articles That Position You as an EXPERT"